Our story
A Surat studio that treats ₹499 like ₹50,000
Since 2020, we've been building the middle path in artificial jewellery — hand-finished, gold-plated and skin-safe, priced for real life.
Founded in
2020 · Surat
Shining Stones began with one table, one jeweller's loupe and a frustration that wouldn't leave us alone. Artificial jewellery in Surat was either cheap-looking or absurdly overpriced — the good stuff cost as much as the real thing, and the affordable stuff fell apart in a month.
So we built the middle path. Every piece we design is hand-finished, anti-tarnish coated and checked twice before it ships. We price it for daily wear, not for the wedding-card markup. And we sell it the way modern India actually shops — over WhatsApp, with real photos and a real human on the other end of the chat.
Six years on, our pieces sit in jewellery boxes from Mumbai to Bangalore, at sangeets, poojas, first dates and last-minute zoom calls — and our WhatsApp still gets a reply faster than most e-commerce helplines.
What we stand for
Three rules we don't bend
Checked twice, always
A two-step QC pass on every single piece. If it wouldn't make our mothers happy, it doesn't ship.
Honest prices, plainly
No “70% off” theatre, no inflated MRP. The price you see on WhatsApp is the price we mean.
Made to be worn
Anti-tarnish, hypoallergenic and lightweight — built for 14-hour wedding days and 9-to-5 Mondays alike.
How a piece is made
From sketch to your jewellery box
Four steps, two pairs of eyes, zero shortcuts.
Design
Fresh pieces sketched from trend research and, just as often, your WhatsApp requests.
Hand-finish
Stones set, plating applied and edges tuned by hand in our Surat studio.
Two-step QC
Stone settings checked, plating tested, clasps pulled. Twice, by two different hands.
Pack & ship
Velvet pouch, care card, gift-ready box — with tracking shared on WhatsApp.
“We didn't set out to compete with gold. We set out to make the customer who can't afford gold feel like she never needed it.”
Anjali S.
Founder, Shining Stones
6 yrs
styling Surat since 2020
25,000+
pieces shipped across India
3,000+
happy customers on WhatsApp
40+
cities served, Surat to Bangalore
Now you know us. Come say hello.
Browse the catalogue or just message us — we love talking jewellery, and we answer faster than your office chai break.